BMW K1300S Wins RiDER Power Survey

February, 2011

BMW K1300S takes RiDER Power by Storm

The BMW K1300S has taken the top honors in RiDE magazine's annual RiDER POWER Survey - the biggest customer poll of its kind in the motorcycle industry.

This is the fourth time in a row a BMW motorcycle has won the highly prized accolade. The dynamic sports tourer was praised for its 175bhp in-line four cylinder engine, wide range of electronic and comfort options, and powerful brakes. The K1300S also won the 'Best Sports Tourer' and 'Best Brakes' categories.

Colin Overland, editor of RiDE magazine, said: "Every year thousands of motorcyclists take part in the longest established, most trusted survey of biking in Britain. Owners develop a unique insight into a bike's strengths and weaknesses by living with it day in, day out. So when we ask them about its comfort, its reliability, the dealer back-up they get and their overall satisfaction, they're telling us something that no short-term road test can. Anything that comes in the top 10 is not just a great bike to ride, it's a great bike to live with."

BMW Motorrad also won a host of other awards in Britain's biggest independent customer survey. In addition to the K1300S' three awards, the S1000RR was voted 'Best Big Sportsbike', the F800S took 'Best Middleweight Streetbike' and the R1200RT - a former three-time RiDER Power Winner - won 'Best Tourer'. BMW Motorrad was also winner of the prestigious overall 'Best Brand' award, which combines every vote for the reliability, dealer support and overall satisfaction categories.

BMW Motorrad's excellent dealer network and exemplary customer service were also recognised by the survey's voters, with eight BMW dealers voted into the best three of their region, including three taking the top spot.

Adrian Roderick, General Manager of BMW Motorrad UK, said, "RiDER Power is the biggest independent survey in the country and one of the best ways to learn more about how your customers feel about your products. It's a great honour that BMW Motorrad motorcycles, dealerships and the brand itself have been praised so highly by our customers. Our sales, service and aftersales staff work very hard to deliver the best possible customer experience - and there's no greater reward than recognition from your customers."

Full details from the RiDER Power survey are available in the March issue of RiDE magazine, on sale now.